Ephraim Martin, founder of the International Reggae and World Music Awards (IRAWMA), has shared a deeply emotional response to the passing of reggae icon Jimmy Cliff. In a recently released video, Martin expressed his sorrow at the loss of a man he described as one of the true foundations of Jamaican music and culture.

Martin reflected on Cliff’s extraordinary contributions to reggae, highlighting how the artist not only shaped the genre but helped introduce Jamaican music to audiences around the world. He emphasized that Cliff was more than an award recipient — he was a cultural treasure whose influence stretched far beyond the stage.

Calling Cliff “a legend whose light can never dim,” Martin noted that honoring pioneers like him has always been central to IRAWMA’s mission. He said Cliff’s passing reinforces the importance of preserving the legacy of reggae’s earliest architects.

Martin ended his message with gratitude, acknowledging Cliff’s lifelong service to the music and the nation of Jamaica. His tribute stood as both a farewell and a reminder of the powerful cultural footprints Jimmy Cliff leaves behind.